Reduced: ‘Helping you change your buying habits’ is a brand and community for compulsive shoppers, the identity is a fresh take on traditional consumerist graphics and sign paintings. The poster designs were screenprinted to reference and take inspiration from classic shopping advertisements and graphics. Reduced aims to educate the wider masses on compulsive shopping and address how common it is to be a compulsive shopper in today’s capitalist society. Reduced’s main aim is to help compulsive shoppers take control of their spending habits.

Reduced hosts group meetings for compulsive shoppers to voice their stories and act as a community, the booklet is used to track their progress. Alongside this, the app serves to monitor and reduce spending habits.