Sponge, issue 01 is my publication which I designed, edited and curated. Sponge explores and reevaluates the artistic development stages from Viktor Lowenfeld (from 0 - 16 years), in relation to graphic design practices. Viktor Lowenfeld's book: ‘Creative and Mental Growth’ and his 1947 artistic development theory has shaped Sponge’s research and content.
Sponge aims to investigate where we all come from as creatives, as although we are complex thinkers as adults, fundamentally we all started from the same place: scribbling as a child. A selection of designers from various creative backgrounds and some children have been interviewed for sponge; the interviews consist of the same six questions. The six questions were created in direct relation to the six stages of artisitic development to see if the stages are relevant or have any impact on graphic designers as professionals.
Sponge celebrates the naive and expressive creativity we all had as a child, and can still have, and the beauty in that. Especially since all of the illustrations and the composition designs are taken directly from or inspired by my childhood drawings.